Gone are the days when people and brands associated themselves with different charities without much publicity. But with the upsurge of Social Media we are also getting to see a major shift in the way brands have started involving with social causes and thus coining a term “Social Cause Marketing”. Read More

We meet different small to mid-sized NGOs at conferences where we are invited to give speech on digital marketing. They come to us and express their appreciation towards our work and the knowledge we share with them. Sometimes they call us to their office for a long discussion but usually the talks end at one point, which is, ‘as a small charity we can’t afford to spend money on marketing’. Read More